When expanding and iterating on the company’s services and offering, Animal needed a new website and look to better visualize who they are and what they do. We wanted to create an identity that communicated the company culture and embodied the strong and quirky personalities of the employees.
One of the company mottos is “Take work seriously, but not yourself”, and their core values revolve around diversity, radical honesty and kindness. And having fun.
When expanding and iterating on the company’s services and offering, Animal needed a new website and look to better visualize who they are and what they do. We wanted to create an identity that communicated the company culture and embodied the strong and quirky personalities of the employees.
One of the company mottos is “Take work seriously, but not yourself”, and their core values revolve around diversity, radical honesty and kindness. And having fun.
To visually represent the strong personalities we needed expressive visuals. Our goal was for all visuals to feel raw, vivid and strong enough to stand on their own while still complementing one another. A set of animated illustrations that each one represented one of the company’s values was produced, as well as imagery portraying the employees in their natural habitat.
To visually represent the strong personalities we needed expressive visuals. Our goal was for all visuals to feel raw, vivid and strong enough to stand on their own while still complementing one another. A set of animated illustrations that each one represented one of the company’s values was produced, as well as imagery portraying the employees in their natural habitat.