A New Identity that Celebrates Quirkiness and Playfulness

A New Identity that Celebrates Quirkiness and Playfulness

Animal, Visual Identity & Website
Animal, Visual Identiy & website
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Animal is a a creative agency based in Stockholm. We designed a new identity and website which better aligned with the company’s values and the people working there.

Animal is a a creative agency based in Stockholm. We designed a new identity and website which better aligned with the company’s values and the people working there,

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If Friday Was a Person

If Friday Was a Person

When expanding and iterating on the company’s services and offering, Animal needed a new website and look to better visualize who they are and what they do. We wanted to create an identity that communicated the company culture and embodied the strong and quirky personalities of the employees.

One of the company mottos is “Take work seriously, but not yourself”, and their core values revolve around diversity, radical honesty and kindness. And having fun.

When expanding and iterating on the company’s services and offering, Animal needed a new website and look to better visualize who they are and what they do. We wanted to create an identity that communicated the company culture and embodied the strong and quirky personalities of the employees.

One of the company mottos is “Take work seriously, but not yourself”, and their core values revolve around diversity, radical honesty and kindness. And having fun.

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Bringers of Thunder

Bringers of Thunder

To visually represent the strong personalities we needed expressive visuals. Our goal was for all visuals to feel raw, vivid and strong enough to stand on their own while still complementing one another. A set of animated illustrations that each one represented one of the company’s values was produced, as well as imagery portraying the employees in their natural habitat.

To visually represent the strong personalities we needed expressive visuals. Our goal was for all visuals to feel raw, vivid and strong enough to stand on their own while still complementing one another. A set of animated illustrations that each one represented one of the company’s values was produced, as well as imagery portraying the employees in their natural habitat.

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Role

Role

Role

Creative Direction

Art Direction

User Interface Design

User Experience Design
Graphic Design
Creative Direction

Art Direction

User Interface Design

User Experience Design
Graphic Design
Creative Direction

Art Direction

User Interface Design

User Experience Design
Graphic Design

Credits

Credits

Credits

Animal, Agency
Fredrik Hvass, Photography
Molly Fairhurst, Illustration
Animal, Agency
Fredrik Hvass, Photography
Molly Fairhurst, Illustration
Animal, Agency
Fredrik Hvass, Photography
Molly Fairhurst, Illustration

Recognition

Recognition

Recognition

Site of the Day at Awwwards
Honorable Mention at Awwwards
Site of the Day at CSS Design Awards

Site of the Day at CSS Winner
Site of the Day at Awwwards
Honorable Mention at Awwwards
Site of the Day at CSS Design Awards

Site of the Day at CSS Winner
Site of the Day at Awwwards
Honorable Mention at Awwwards
Site of the Day at CSS Design Awards

Site of the Day at CSS Winner

Design & Art Direction

Design & Art Direction

Design & Art Direction

Based in Stockholm

Based in Stockholm

Based in Stockholm

Say hej!

Say hej!

Say hej!

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