Traditional Meets Modern in this Restaurant, Bar and Deli

Traditional Meets Modern in this Restaurant, Bar and Deli

Schmaltz, Visual Identity & Website
Schmaltz, Visual Identity & Website
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Schmaltz Bar & Delicatessen is a combined restaurant, bar and deli located in the heart of Stockholm. We developed a visual identity and website that mirrors their cuisine and unique, friendly and relaxed atmosphere.

Schmaltz Bar & Delicatessen is a combined restaurant, bar and deli located in the heart of Stockholm. We developed a visual identity and website that mirrors their cuisine and unique, friendly and relaxed atmosphere.

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Espressos, Pickles and Martinis

Espresso's, Pickles and Martinis

Influenced by traditional Jewish delis in New York and inspired by the relaxed and charming vibe found at aperitivo bars in Italy, Schmaltz is a modern hybrid of a restaurant, bar, café and deli that welcomes you from early mornings until late evenings.

Located in the same building as an old Jewish school from the beginning of the 20th century, Schmaltz serves delicious preserved meats and cheese, homemade savory pies with pickled vegetables and appetizing cocktails.

Influenced by traditional Jewish delis in New York and inspired by the relaxed and charming vibe found at aperitivo bars in Italy, Schmaltz is a modern hybrid of a restaurant, bar, café and deli that welcomes you from early mornings until late evenings. Located in the same building as an old Jewish school from the beginning of the 20th century, Schmaltz serves delicious preserved meats and cheese, homemade savory pies with pickled vegetables and appetizing cocktails.

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Friendly, Simple and Elegant

Friendly, Simple and Elegant

When developing the visual identity we took inspiration from old Italian cafés and neon signs from American corner shops. We wanted to create an identity that felt timeless, combining the warmth and simplicity of a family-owned deli with the premium feel of an elegant cocktail bar. A look that would give you a taste of the food being served and the impression of a place that has existed forever - yet still changes everyday.

When developing the visual identity we took inspiration from old Italian cafés and neon signs from American corner shops. We wanted to create an identity that felt timeless, combining the warmth and simplicity of a family-owned deli with the premium feel of an elegant cocktail bar. A look that would give you a taste of the food being served and the impression of a place that has existed forever - yet still changes everyday.

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Role

Role

Role

Creative Direction

Art Direction

User Experience Design

User Interface Design

Graphic Design
Creative Direction

Art Direction

User Experience Design
User Interface Design


Graphic Design
Creative Direction

Art Direction


User Experience Design
User Interface Design

Graphic Design

Credits

Credits

Credits

Valerie Törnblom, Design Partner
Sebastian Örtegren, Illustration
Fredrik Skogkvist, Photography
Valerie Törnblom, Design Partner
Sebastian Örtegren, Illustration
Fredrik Skogkvist, Photography

Valerie Törnblom, Design Partner
Sebastian Örtekrans, Illustration
Fredrik Skogkvist, Photography

Design & Art Direction

Design & Art Direction

Design & Art Direction

Based in Stockholm

Based in Stockholm

Based in Stockholm

Say hej!

Say hej!

Say hej!

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