Brand Imagery for Forward-Thinking Life Insurance Company
Brand Imagery for Forward-Thinking Life Insurance Company
Skandia, Art Direction
Skandia, Art Direction
Skandia has a long and rich history. In fact, the company provided the very first life insurance ever available in Sweden. Today, the company keeps pushing forward, making it easier than ever for everyday people to enjoy the present.
Skandia has a long and rich history. In fact, the company provided the very first life insurance ever available in Sweden. Today, the company keeps pushing forward, making it easier than ever for everyday people to enjoy the present.
Defining a New Position
Defining a New Position
There used to be some confusion regarding who Skandia is and what they do, so our work with the company started with clarifying their position. The repositioning included a brand strategy, new design principles, packaging of products and modernization of the visual identity. We worked on everything from glossy magazines to financial reports and even trains.
There used to be some confusion regarding who Skandia is and what they do, so our work with the company started with clarifying their position. The repositioning included a brand strategy, new design principles, packaging of products and modernization of the visual identity. We worked on everything from glossy magazines to financial reports and even trains.
A New Image Needs New Imagery
A New Image Needs New Imagery
One of the most visible things we did for Skandia was their new image bank. Almost 100 new photographs, 3D renders and animations were developed. Each of them with a clear message. All in the same look and feel – premium yet warm, human and a tiny bit quirky.
One of the most visible things we did for Skandia was their new image bank. Almost 100 new photographs, 3D renders and animations were developed. Each of them with a clear message. All in the same look and feel – premium yet warm, human and a tiny bit quirky.
